Writing
How to write a listing that converts
Most listings describe a house. The ones that book describe a stay. A few small tweaks to your title, photos and description turn browsers into guests.
Lead with the feeling, not the spec
A bright canal apartment with a sunny balcony books better than a dry spec list. Your title is the first thing a guest reads — make it specific and inviting, then let the details back it up.
Order photos like a story
Your first photo is the cover, so make it the one that best captures the space. From there, walk the guest through: the entry, the living area, the kitchen, then the bedrooms and details. A logical flow feels like a tour.
Describe the stay, not the walls
Guests book experiences. Instead of listing every amenity, paint the picture: morning coffee on the balcony, a quiet street five minutes from the beach, a kitchen built for cooking together.
Be honest about the trade-offs
Call out the walk-up, the street noise, the cozy bathroom. Guests who know what they're getting leave better reviews and come back. Overselling costs you in the long run.
